Sunday, August 23, 2009


I am not a ketchup fanatic, but I am sure I've consumed a fair quantity of this stuff in my lifetime. And yes, I'm pretty sure that this is my favorite brand.

Heinz has been making and selling ketchup since 1869. One hundred and forty years. Crazy.

Here is the interesting thing (for me, anyhow) -- if you go to you'll find that they are on message in every category to near perfection. I enjoy seeing companies who know what their BRAND identity is all about and are intentional and dogmatic about maintaining that identity in all they do.

One of my early memories of the HEINZ brand via television is of a commercial, but only recently did I realize that Matt Le Blanc was the actor who co-starred with the ketchup.

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